Why is it news?

With all that celebrity around, it's possible nobody noticed the football game that took place in Indianapolis.

I don’t know which was worse: the hype over last weekend’s so-called sporting match in Indianapolis, the anticipation over the new 30-second commercials (reportedly costing US$3.6 million each for the airtime), or the guessing about what Madonna would do during her half-time show at the Super Bowl. The newspapers, magazines and TV commentators were all atwitter all week.

“Would she employ her thin veneer English accent?” one asked.

“Would she be naked?” hoped another.

My answer was a resounding: “Who cares?”