You’ve probably seen it. The now ubiquitous advertisement shows Connor McDavid allegedly focused at practice. The Edmonton Oilers’ star forward is firing pucks at a goaltender. Cut to just off the ice where a coach turns to Wayne Gretzky and says: “Connor’s just finishing up. He’s pumped you’re here.”

“No rush,” Gretzky says as he looks down at his cellphone and shouts at it, “Come on! Drain that three.” He’s clearly encouraging some other athlete for some other purpose. But he’s become a distraction to McDavid.

“Trying to practise here, Wayne,” McDavid admonishes Gretzky.

“You need it!” Gretzky shoots back. (more…)