We got our best Christmas present early this year. A couple of weekends ago, I awoke to an announcement, appropriately enough these days, on our cell phones with an image and some text.
I don’t know which was worse: the hype over last weekend’s so-called sporting match in Indianapolis, the anticipation over the new 30-second commercials (reportedly costing US$3.6 million each for the airtime), or the guessing about what Madonna would do during her half-time show at the Super Bowl. The newspapers, magazines and TV commentators were all atwitter all week.
“Would she employ her thin veneer English accent?” one asked.