There I was, a few weeks ago, settling into my TV easy chair on a Saturday night, prepared to watch the Leafs play somebody. And suddenly the screen was awash with picturesque images of rural Ontario. Next, there was a guy in a tractor cab.

“Is this a trailer for a CBC series I haven’t seen?” I asked myself.

Then the same guy was offloading sacks from a flatbed near his barn. And there was a lush soundtrack of orchestral music rising behind him. And I realized this was an advertisement.

“It’s gotta be a beer commercial,” I thought, “because they’re the only sponsors who can afford commercial spots on Hockey Night in Canada.” (more…)