Returning home from a recent tour of European battlefields with students, I opened my phone to clear a backlog of emails. There was the usual collection of greetings, ads and enticements. Then, a subject line caught my eye.

“Bring Gord Kidder home!” it said.

Because it had an advertisement feeling to it, I got irritated. Why was my friend Gord Kidder being used in some sort of pitch?

“While Gord Kidder was in Europe recently to take part in ceremonies to honour his uncle, who was a POW in WWII,” the content continued, “he suffered a cerebral haemorrhage…” (more…)