Some years ago, after presenting a talk on one of my books, I was setting copies of the book on a display table, in case someone wanted to buy one. A woman who’d been in the audience for this event – I think it was at a library – began flipping through a copy of the book. She asked me a couple of questions and then noticed the price on the flap of the dust jacket.
“Gee, that’s a lot… for a book,” she said.